Case study · Clinic website + booking · Medical aesthetics
Beyond Aesthetic Clinic
A doctor-led medical aesthetics clinic with two decades of history and two premium addresses. Fitzrovia in London and Harvey Nichols in Edinburgh. Dozens of treatments, a discerning CQC-regulated clientele, and a website that has to close the gap between "curious" and "booked".
Clinics. Fitzrovia and Harvey Nichols Edinburgh
Treatment categories, face, injectables, body, wellness
Online booking, open when the clinic isn't
The brief
Medical aesthetics is bought on trust and browsed at midnight. Prospective patients research heavily, comparing treatments, checking credentials, reading reviews, before they'll book a consultation. With a catalogue spanning thread lifts to IV drips across two cities, the site had to organise depth without overwhelming, and reassure without waffle.
The build
Treatment pages organised by category and concern, so visitors navigate by what they want rather than what it's called. Doctor-led credentials and regulation (CQC, HIS) surfaced where trust decisions happen. Location pages for each clinic, transparent pricing, and online booking with consultation forms, the booking and forms engineering that turns research sessions into appointments.
Why it works
Premium clients judge a clinic by its website the way they judge it by its waiting room. Every page holds the standard: clear treatment information, credentials in view, and a booking path that never makes a motivated patient hunt for it. The same thinking applies from Harley Street to Hale, premium postcodes read websites as due diligence.
- Treatment catalogue across four categories
- Two clinic locations, each fully served
- Online booking and consultation forms
- Regulation and doctor-led trust signals
- Pricing transparency, offers and blog